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不讚不行的facebook(2):千變APP自己做!

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不讚不行的facebook(2):千變APP自己做!
Product Code:
27730
Model:
9789571052434
Product by:
尖端
Status:
Available Now
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Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 62.30
RM 49.22
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Product Information

ISBN: 9789571052434

出版日期: 2013-05-16

作者: 尖端出版1-2編輯部

裝訂: 平裝.全彩印刷.192頁.

 

  

  只要會安裝程式,就能設計出萬全的facebook粉絲頁!

  社群網路帶來的行銷革命與通路革命早已開始,藉由全世界最大的社群網站facebook而行銷成功的案例每天不斷的發生。

  想要一嚐這社群威力的朋友,首先你們要瞭解,只想靠貼文字訊息和連結就想嚐到甜果,將會是你經營失敗的開始。

  根據Pandemiclabs針對上億名臉書使用者習慣的調查,在專頁上貼圖片讓人點讚的機率,是比只貼網頁連結還要多出5倍,在專頁上放影片讓人分享的機率,是比只貼網頁連結還要多出10倍,這透露著一個訊息:

  你的專頁要做比別人的更活潑、更親近於粉絲,才有機會成功。

  本書承接第一集《不讚不行的facebook:粉絲頁自己做!》

  的無須學會高深的程式語言就能自己做專頁的精神,這次將介紹實用的APP給讀者,讀者只要按步驟裝載到你的專頁就可以使用,「安裝」完畢之後,還會告訴你可以運用在哪些地方。

  這些能讓專頁更親近於粉絲的APP,本書還將教你怎麼設計,教法由淺入深、循序漸進,是你初探FB APP設計的入門關鍵。

  而瞭解粉絲專頁發展狀況的洞察報告,本書也將針對每一個要素所代表的市場問題或含意,向讀者提出深入的釋疑與解釋。

  Chapter1.先從檢視自己的專頁開始!

  點出一般需要經營臉書專頁老闆的錯誤觀念,並解釋臉書專頁的正確運作。

  Chapter2.實用App介紹

  搜尋實用的app提供給需要經營臉書專頁的讀者。

  Chapter3.App應用方法

  把app實際的應用方法寫出來,利用嵌入頁面的app編輯活動頁,並拿出幾本書作為獎品,實際舉辦活動並將過程寫到書中,讓讀者瞭解到,辦活動並非只有準備一大堆獎項才能辦。只要有創意,也能用少數的資金獲得意想不到的效果。

  Chapter4.App實作單元

  除了上網找App之外,本單元要介紹讓讀者自行編寫App的方法。除了簡易的App之外,還提供程式讓讀者能夠輕鬆的編寫高級的App,製作出符合自己需求的App。

  Chapter5.經營專頁一把罩

  以條列方法介紹經營專頁的秘技,讓想要經營臉書專頁的讀者,都能夠順利的吸引到臉書的粉絲,並且順利的經營下去。

  Chapter6.分析數據更上一層樓

  臉書的頁專除了經營的秘技之外,其實臉書官方還提供了洞察報告這項功能,提供給經營者各項數據以便在經營方向上進行微調。但是很多專頁的經營者都不知道這些數據中所隱藏的力量,本單元就是要告訴讀者們,洞察報告有多麼重要。

作者簡介

尖端出版1-2編輯部

  是由一群喜好最新3C產品以及精通網路社群的編輯與特約作者所組成,堅持完全實測,並將最完整全面的3C與網路社群的實用測試跟讀者分享。

不讚不行的facebook(2):千變APP自己做!
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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