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不推銷反而大賣

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不推銷反而大賣
Product Code:
71109
Model:
9789861851860
Product by:
高寶
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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34 Points
RM 43.80
RM 34.60
21%

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Product Information

ISBN: 9789861851860

出版日期: 2008-06-04

作者: 傑瑞.艾科夫、沃利.伍德

裝訂: 平裝.單色印刷.256頁.

 

   別再當一位讓顧客直接想掛你電話的推銷大頭症業務員! 討人厭的強迫推銷術只會讓顧客更反彈,離你越來越遠! 學會『不推銷反大賣』成功銷售法精髓,輕鬆成交顧客也歡喜! 運用這一套經測試證明有效的銷售技巧拓展業務!體驗不推銷更成功的銷售秘訣! ★『不推銷反大賣』銷售出發點之八大法則: 1.我要將心比心,從顧客的角度看事情。 2.我要將焦點放在他們身上,而不是我自己身上。 3.我要找到真正想跟我買東西的人。 4.我要呈現出獨一無二,注重專業的形象。 5.我要精通相關的專業知識。 6.我要隨時做好準備,不是因為對我自己重要,而是因為對我的顧客重要。 7.我要講顧客聽得懂的話,如此才能引起共鳴,使人信服。 8.我要反求諸己,因為我了解必須為自己的行為負責。

  大家喜歡買東西,喜歡把好產品帶回家,而且消費者絕對喜歡有「賺到了」的感覺。但有一點對銷售員而言是壞消息:大家討厭被推銷。即使他們想要你販賣的產品,他們還是討厭有「掉入圈套」的感覺。正因如此,銷售面臨到前所未有的困境;也正因如此,如果你希望顧客回籠跟你買更多,你的做法就必須有所改變。

  這本書是與眾不同的銷售寶典,從劃時代的角度重新審視銷售這門藝術:也就是知道怎麼賣還不夠。你需要學會站在買方的立場思考,如此你才能做到更有效的的銷售。

作者簡介

傑瑞.艾科夫(Jerry Acuff)

  是Delta Point的總裁,公司位於亞利桑那州,協助龍頭企業發展新的、有效的行銷策略。他的著作還有The Relationship Edge,由Wiley所出版。 沃利.伍德(Wally Wood) 是職業作家,之前曾經擔任過兩家商業雜誌及一家國際行銷業務通訊的的編輯。

譯者簡介

藍毓仁

  國立清華大學外語系畢業,譯作有《企業概論》、《一對一經理人》、《建築LOOK—馬德里》、《五本食譜》、《夏之島》、《獅子的驕傲》、《預約下一次的升遷》等十幾本小說。

不推銷反而大賣
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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