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一等e企業

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一等e企業
Product Code:
70309
Model:
9574673243
Product by:
高寶
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
43 Points
RM 54.70
RM 43.21
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9574673243

出版日期: 2001-05-23

作者: 大衛‧席格/著

譯者: 林佩慧

裝訂: 平裝.單色印刷.400頁.

 

   本書特色:

  雖然許多商業書已經說明顧客的重要性,但是更多的企業往往只抓住皮毛,在作法上根本背道而馳。本書教你一改過去建構網站的方式,如何讓e-顧客主導,並且帶你邁向電子商業的新未來。放眼許多頂尖的企業,如後微軟和戴爾,現在正致力於重新組織自己的客戶,不要忘記他們以前只注意到經營產品和服務而已。

  作者大衛席格認為網站不是有關你招來多少上網人數(hits)、網有青睞(Eyeball)、或廣告(Banner ads)-它的意義是『大家一起來作電子商業』。網路上是真實的人在進行真正的談話。當你的員工參與了這些談話,那你就已開啟類似的能源,讓所有的熱絡網路動起來了。

  贏得未來的意義在於讓e-顧客從外部改變你的公司。你將學習到如何避免五個讓你失敗的陷阱,電子商務為什麼是一個錯誤的目標,而且網站的能力為什麼在於人而不是技術。你將會讀到一系列你大開眼界的個案研究,確切地告訴你這些企業如何帶領客戶朝向他們的方向前進。

  你認為網路淘金熱已經結束了嗎?當你讀完本書之後,你將明瞭其實它政要開始呢!《一等e企業》將帶你進入2010年,那是e-顧客不可思議地改變你的商業和社會的年代。不管你的公司有100或100,000位職員,這個令人興奮的願景還是會讓你成功站穩二十一世紀。

一等e企業
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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