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一口氣讀懂經濟學

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一口氣讀懂經濟學
Product Code:
398640
Model:
9789862353981
Product by:
臉譜
Status:
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EM - RM 12.72
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Product Information

ISBN: 9789862353981

出版日期: 2014-10-30

作者: 董典波,黃曉林

裝訂: 平裝.單色印刷.280頁.

 

邊際效用、機會成本、賽局、規模經濟、所得效應、資訊不對稱……
用100個精采故事學會100個重要觀念,搞懂經濟學一點也不難!

  【妙聽聞】→【經濟學這麼說】→【知識鏈結】
  三步驟搞懂關鍵詞,100關鍵詞練出經濟腦,原來經濟可以這樣學!我們直接以「邊際效用」為例簡單說:

  【妙聽聞】
  某君肚子餓跑去買煎餅吃,一連吃了六個還是不夠,再買第七個,才吃一半就覺得飽了。他很懊悔自打嘴巴說:「我怎麼這麼笨!早知道後頭的半個煎餅能吃飽,只要買這半個就好了,之前的六個煎餅不是多吃了嗎?」

  【經濟學這麼說】
  辨識總效用與邊際效用(margin utility),是培養經濟腦的重要指標。邊際效用就是消費者多消費一單位商品而得到的新增效用(多吃一個煎餅所得到的飽足感)。額外的收穫(增加的飽足感,邊際效用)也必然伴隨著額外的成本(買煎餅的錢,邊際成本),如何吃得剛剛好,不過飽也不捱餓(邊際效用等於邊際成本),學會就等於吸收了經濟學的重要精髓!

  【知識鏈結】
  邊際效用遞減(diminishing marginal utility)
  肚子很餓的時候,吃第一個煎餅獲得的滿足感,會大於吃第二個煎餅。一般而言,我們對物品的欲望會隨著欲望不斷被滿足的過程而遞減。如果物品數量無限,欲望可以得到完全的滿足,欲望強度就會逐漸遞減到零。

  在故事中學會100個重要的經濟學原理

  本書以通俗易懂、快速吸收為宗旨,挑選了100個關鍵詞,講述與生活息息相關的經濟學概念。

  每個關鍵詞以「妙聽聞」開頭,用生活時事或趣聞引領出該詞彙,接著「經濟學這麼說」,以淺顯易懂的方式解釋該詞所蘊含的經濟學概念,最後以「知識鏈結」觸類旁通,讓意猶未盡的你習得相關經濟學知識,進一步開拓你的視野。

 

作者簡介
董典波,黃曉林



作者簡介

    

董典波


  華東石油大學管理系畢業,曾任職於勝利油田開發公司、山東證券公司副總經理、齊魯證券公司總經理以及經濟改革委員等職,豐富的閱歷和親身實踐讓他對世界經濟、中國經濟的發展有著獨到的見解。

  相關著作
  《一口氣讀懂經濟學:經濟學的100個關鍵詞》

黃曉林

  畢業於東北大學教育經濟與管理專業,管理學碩士,主要研究經濟學及人力資源管理。著有《每天讀點經濟學》。

  相關著作
  《一口氣讀懂經濟學:經濟學的100個關鍵詞》

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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