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《愛變才會贏》:百變南僑的管理智慧

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《愛變才會贏》:百變南僑的管理智慧
Product Code:
76811
Model:
9789864178742
Product by:
天下文化
Status:
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Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
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EM - RM 12.72
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Product Information

ISBN: 9789864178742

出版日期: 2007-04-02

作者: 李誠、周慧如

裝訂: 平裝.單色印刷.258頁.

 

  台灣有很多「古老」又「傳統」的企業正面臨轉型的困境,很多人認為他們是日落產業, 應外移到中國大陸與東南亞勞動成本低廉的地區去尋找他們的第二春。但是南僑的經驗給了這些面臨轉型困境的「古老」與「傳統」企業一個很好的訊息與轉型的方向,那就是即使是「古老」、「傳統」的產業或企業,如果能不斷地創新與國際化,他們也可以成為一個永遠新興的產業或企業。

  南僑早期雖然只是生產水晶肥皂,是一個既「古老」又「傳統」的企業,但是它有不斷創新與不斷國際化的精神,以致它可以永保青春、不斷成長。

  南僑以自己的存在,證明傳統產業不等於夕陽產業,傳統產業的未來不必悲觀,若能加入科技化的研發與生產管理,再加上現代化的經營策略,為消費者提供高價值的服務,傳統產業仍然是大有可為。

作者簡介

李誠

  美國麻省大學經濟學博士。現任國立中央大學管理學院?世仁講座教授,財團法人知識經濟與管理研究院院長,中華民國勞資關係協進會理事長,開放空間文教基金會理事,知識經濟與管理研究院董事,104人力銀行董事。 主要研究領域是人力資源管理、比較勞資關係、知識經濟與經濟發展。 周慧如

  國立中央大學英文系、美國密蘇里大學新聞碩士、中央大學人力資源所碩士,曾任工商時報、民視新聞部、中國時報等記者,淡江大傳系兼任講師,現任職於工商時報財經要聞中心主任。

《愛變才會贏》:百變南僑的管理智慧
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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