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App Store經營之道:掌握成功的研發與行銷模式,讓App脫穎而出

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App Store經營之道:掌握成功的研發與行銷模式,讓App脫穎而出
Product Code:
391264
Model:
9789572240878
Product by:
果禾文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
51 Points
RM 65.60
RM 51.82
21%

Quantity:
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price drops.
Product Information

ISBN: 9789572240878

出版日期: 2012-12-12

作者: Tyson McCann

裝訂: 平裝.全彩印刷.320頁.16 x 23 cm.

 

暢銷的App,除了有好點子,更需要的是活用行銷與研發策略!

  蘋果App Store上的應用程式已經突破70萬大關,下載次數已達250億次!
  這麼多的App應用程式,該怎麼做才能讓您的程式獲得使用者的青睞,
  登上排行榜或是獲選為App of the Week?
  本書提供您關於應用程式在企劃、建立、行銷,以及維護事項的好點子!

  想要在iPhone和iPad應用程式的領域創造成功,需要的不只是一個妙點子。本書是您不可缺少的指南,它帶您深入瞭解iPhone和 iPad應用程式中的問題與潛力。提供競爭對手研究、找出利基、瞭解客戶期望、設定目標與里程碑、管理從概念階段到發表後應用程式的發展等各種經得起考驗 的方法。您會找到運用最新趨勢來發展您的應用程式以及定價的準則,使用社群網站來進行病毒式行銷計劃、指標追蹤,利用意見回饋等豐富的內容。

本書特色

  .說明App Store如何演進,以及如何利用這些變化
  .協助您瞭解潛在的成本,將時間與金錢進行正確的投資
  .分析成功和失敗的應用程式、檢視現有的利基市場、並說明如何發展成功的混搭型程式
  .比較免費型、免費增值型、特優型應用程式的風險與報酬
  .說明如何宣傳與推廣免費型與簡化版的應用程式
  .提供透過社群網站行銷應用程式的可靠忠告
  .以實例說明推出後的更新策略,使應用程式能持續受到關注

 

作者簡介
Tyson McCann

作者簡介

Tyson McCann

  是一位在 Sega、3DO、Tetris、Fisher-Price、Funcom 等各大遊戲公司任職的遊戲設計師、生產商、使用者體驗與社群媒體的顧問。他在教育軟體、休閒與社群遊戲、行動裝置與最新一代的遊戲機和 PC 遊戲的影片與電玩方面都有豐富的經歷。除了參與一些 iPhone 遊戲的設計和生產,他也是在 2010 年發表的一款收入最高、多次獲獎的 iPhone 多人動作類遊戲程式團隊成員之一。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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