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15分鐘吸睛術:公關大師教你打造形象、有效溝通、贏得超人氣

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15分鐘吸睛術:公關大師教你打造形象、有效溝通、贏得超人氣
Product Code:
244530
Model:
9789862165775
Product by:
天下文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
RM 50.00
RM 39.50
21%

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Product Information

ISBN: 9789862165775

出版日期: 2010-07-28

作者: 霍華.布拉曼、麥可.拉文

譯者: 林麗冠

裝訂: 平裝.單色印刷.304頁.

 

形象是改變人生的信用卡,是可以花用的貨幣!
說對話,用對媒體,好工作找上你!

  在全民新聞的年代裡,做好事情只能算做好工作的一半,另一半工作是要讓你做的事有目共睹。現在不僅是明星,每個人、每家企業,都必須學會製造魅力、有效溝通的吸睛術,才能獲得高人氣,創造賣座商品。有精準的溝通力,不用花錢推銷,就能擄獲人心,讓事業一帆風順。

  好萊塢公關大師霍華.布拉曼縱橫好萊塢三十多年,不僅捧紅無數名人,也幫許多知名企業成功打造形象,他身懷吸睛絕技,本書是他首度公開的私房形象溝通學,有他與媒體、名人、企業實際交手的精采故事,是這個時代增加競爭力指數的必備工作書。



作者簡介

霍華.布拉曼、麥可.拉文 Howard Bragman、Michael Levin

  15分鐘公關行銷公司執行長,同時也是全球最大公關公司BNC(Bragman Nyman Cafarelli)創始人之一,在公關界已有三十多年經驗,被譽為美國公關大師。旗下客戶包括可口可樂、「斷背山」製作公司Focus Features、卡麥蓉狄亞等各界名流和知名企業,目前定期在電視節目評論文化現象及娛樂動向。



譯者簡介

林麗冠

  台大中文系學士,美國密蘇里大學新聞碩士,譯有《雪球:巴菲特傳》、《誰說人是理性的》、《漫步華爾街》(以上合譯)、《稱職主管16堂課》、《專案,就是要這樣管理》、《決策制定》、《廢墟中站起的巨人》、《我的神祕河流》、《在地的幸福經濟》等書。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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